Better Business – Issue 186

Highlights in the April/May 2012 issue of Better Business include:

  • The 2012 Budget – What does it really mean for small and micro businesses?
  • Employing staff who work from home – Your responsibilities as an employer.
  • Are you damaging your own credit score? – How being savvy with your accounts could end up damaging your credit rating.
  • When it pays to seek legal advice – When you should get in touch with a solicitor or legal adviser, and how to make the most of them when you do.
  • Increase revenue using bumps, up-sells, cross-sells and down-sells – How to stop a goldmine of profits slipping by right under your nose.
  • A nation of consultants and coffee shops – Some of 2011′s most popular business start ups.
  • An individual approach to supporting business – Mike Chitty explains how his people-focused, community-based initiatives are addressing the shortcomings of current business support policy.
  • Better Business investigates… failing safely, ethically and gracefully – How you can turn failure into a valuable learning opportunity.
  • The perfect fit: dream dresses for tight budgets - Sisters Jo Cowan and Claire Chapman explain how keeping costs low and offering a personal service has helped their business to flourish.
  • How to conduct PEST and SWOT analyses – Using PEST and SWOT for marketing, product development and strategy evaluation.
  • The dangers of storing business data on smartphones and tablets – Tips for making sure using your mobile doesn’t leave your business vulnerable.
  • Using an app as a sales and marketing tool – How do you now if an app is right for your business?
  • Dealing with employee grievances – The steps you need to take to deal with an employee grievance.
  • The danger of assuming they know what you know – Why failing to speak the same language as your prospect can be disastrous.