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Cobweb 'Unplugged' - Marketing

The unique 'small business feeling' (27 May 2010)
Many people who run their own enterprise fail to appreciate that running a small business can give them several advantages over the bigger players in their sector or industry... read more

How to up-sell to your customers (18 Mar 2010)
Article giving tips on how to up-sell to your customers and increase profitability... read more

How to encourage customer feedback (25 Feb 2010)
Tips on how to get customers to give you feedback via your website ... read more

Survey results - most popular small business marketing tactics (11 Feb 2010)
The latest EnterQuest survey results identify the most popular and least popular marketing methods used by small firms ... read more

How to make your e-zine more readable (28 Jan 2010)
Tips on how to keep your e-zine interesting and relevant ... read more

Four tips for being first on your customers' minds (21 Jan 2010)
Some practical ideas for making sure you're top of the hit list for your customers ... read more

Get to grips with direct mail arithmetic (14 Jan 2010)
Tips for ensuring that your direct mail campaigns generate a profit ... read more

How focused is your marketing? (07 Jan 2010)
Tips for selecting a target niche and following the 80/20 rule when you plan your marketing campaigns ... read more

How to compete against bigger businesses (23 Dec 2009)
Small firms are inherently more competitive than their larger counterparts and this article outlines five reasons why small firms can beat much larger ones ... read more

Turn your weaknesses into strengths (17 Dec 2009)
Tips for identifying your product or service's weakest points to make it more attractive to buy ... read more

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TODAY: 9 September 2010

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